Cassandra Bowes is a leader in digital strategy for the arts, known for her innovative approach to connecting art institutions with global audiences. In 2022, she founded The Social Art Agency, the first social media agency dedicated exclusively to arts and culture organisations. Bowes specialises in growth, engagement, and content strategies tailored to the unique needs of the art world.

Under her guidance, The Social Art Agency has partnered with renowned art fairs, museums, galleries, and cultural institutions to transform their digital presence. Bowes’ data-driven and creative strategies empower clients to build meaningful connections through platforms like Instagram, TikTok, and YouTube, embracing a digital-first approach to audience engagement.

Through her work, Cassandra Bowes has reshaped the way art and culture intersect with the digital sphere. Her vision continues to influence the future of art communication in the digital age.

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