Laura González is an art historian and cultural strategy advisor based in London, originally from Puerto Rico. In 2011 she co-founded the Latin American Art Department at Phillips New York, where she was the department head as well as a specialist in the Contemporary Art team. Since 2015, Laura advises private collectors on modern and contemporary art acquisitions, curatorial strategies, and institutional relationships. She consults for international art galleries and non-profits on projects related to strategic transitions, communications, internal operations, and development, with the aim of building resilient, ethical networks of artistic opportunity and patronage.

Along with Ana Sokoloff, Laura is the co-founder of the artist-made design platform The Must, a sustainable e-commerce venture launched in the fall of 2023 that blurs the boundary between fine art and design. Named after a museum store, the platform collaborates with over 20 multi-disciplinary artists and non-profit institutions across over a dozen countries, and has organized pop-up events in London and Paris. 

Laura has curated exhibitions and written texts for a number of artists and galleries, and has written reviews and critical pieces for art publications such as the Art History Journal. She serves on the Development Committee of the South London Gallery, and has degrees in art history from Yale University (BA) and The Courtauld Institute (MA).

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