James Marshall: Access, Confidence and Communication

Curator, writer and founder of communications agency The Inventive, James Marshall joins Victoria Comstock-Kershaw for a new brave podcast episode to talk about access, class and confidence in the art world, and how he built a career without the usual pathways. Growing up in rural Scotland with little access to museums or galleries, James shares how arriving in London at 17 reshaped his relationship to art, and why he decided to create his own opportunities rather than accept unpaid labour as the entry fee. Throughout the episode, James breaks down the power dynamics behind internships and early career roles, and explains how bringing a clear skill set to the table can shift the balance. From learning social media on the fly to building The Inventive, he reflects on the reality that experience does not pay rent, and why paid apprenticeships and properly funded routes into the sector are overdue. The conversation also explores language, communication and the performance of the gallery ecosystem, and why contemporary art needs fewer barriers and less art speak. James and Victoria discuss accessibility in exhibitions, the value of wall texts, and how formats like Minor Attractions can help audiences connect with work beyond the white cube. James also shares what is next, including plans for a group show exploring queer relationships with intimacy, and a full circle moment working with Simone Brewster on a commissioned installation film at the Design Museum.